Leading by Giving Back

Partnering with local charities grants you the opportunity to make connections, establish yourself as a leader in your community and strengthen your team. Before committing your business to a volunteer or charitable program, ask yourself a few questions to guide your decision making: 

• Do you have a favorite cause?  
  Make a list of your favorite causes and try to match those with local charities. You also can consider polling your employees on which charities they support. 
  
  
• What unique skills or materials can your company contribute? 
  Are you a construction company? Do you sell toys? Do you make a great pizza? Find out what makes your business special or what skills you can offer in order to make a profound impact. 
  
  
• Do you want to commit to a single or recurring event? 
  Depending on the size of your company, recurring events may be more difficult than gathering enough resources for a single event. Consider this when searching for a cause or collaborating with local charities on how you can work together. Weekend events, when kids are out of school, could create an opportunity for your team to involve their families too. 

After considering these questions, reach out to local charities that may be close to a preferred cause or those your business could benefit by fulfilling a need. 

Common charitable events and programs include: 

• On-site support
• Homebuilding
• Supply drives
• Holiday gift giving
• Fun runs
• Beautification projects

Giving back provides the opportunity to share your contributions on social media to increase your visibility and online engagement. Share your staff's experience engaging with a charitable organization through images, videos, a blog or a text post. When doing so, make sure to tag the charity's social media accounts. This can prove to be a powerful tactic that broadens both your business' and the charity's reach by interacting with each other's audiences. 

Need help finding a charity in your area? BBB® Wise Giving Alliance's give.org has reports on thousands of charities across Texas. Search for your company's perfect match today.