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Consumers use online reviews to make purchasing decisions.

More consumers are reading online reviews than ever before.

98% of people read online reviews for businesses.*

And while having an abundance of positive reviews online is important, how recently these reviews were written also makes a significant impact on consumer decisions. 

In fact, 52% of consumers are more likely to use your business if you've received reviews within the last 2-4 weeks. This means that continually asking for feedback should be part of every business's process.

The good news? 65% of consumers will leave a review if asked - and 39% of review writers claim they have not received a direct review request in the past 5 years!* 

Because you're an Accredited Business, we've partnered with The Review Solution to build a customer reviews app for you - and it's included with your BBB accreditation.



Sources: *BrightLocal Consumer Review Survey, 2023

**Moz Local Business Review Survey Report